Brand Assessment

Your brand speaks volumes about you and is not only an extension of the company personality: it should also align with the quality of your products and/or service offering.

Our dedication to a quality communications program for your business is based on the fundamental issue of maximizing brand equity. A cohesive program that continually weaves the core message and visual platform into every facet of a marketing strategy provides you the distinct advantage to stand out among your competitors.

If your company is considering an identity overhaul/upgrade, Group 2 will provide you with a comprehensive brand assessment to help pinpoint what changes may increase the value. If we are engaged to upgrade your program, 100% of the assessment fee ($1,500) is reimbursed to you. There are many components to a successful brand: the graphic mark, font styles, messaging, color palettes and the overall apperance of the finished product.

Call Kelly McKenzie at 412.605.0834 and he'll be happy to meet with you to discuss how the Group 2 process can be an asset to your program.