The new protocol for the world we live in today is to be "qualified" by interested parties who visit your web site. Now more than ever our brand perception is usually measured in electronic mediums.
The initial introduction of your company or service to the entire population – without a conventional face-to-face opportunity – via your web site is mission-critical to their first impression. A disjointed or unprofessional web presence can often drive prospects to your competition before you have a chance to introduce yourself. Tying your brand identity into your e-communication strategy is key.
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